1. Define SEO
 Search Engine Optimization (SEO) is about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
2. Define Pagination
 Pagination is the process of dividing content into discrete pages, either electronic pages or printed pages. Pagination is sometimes a part of a page layout.
3. How and why are unique & accurate page titles important?
 It is because page titles will appear on the search engine when a word in the title is searched and if some words on your title appear to be bold on the search list and this will help users recognize that your page is likely to be relevant to their search.
4. Why are descriptions important?
 It is because descriptions informs and interests users as soon as they see your page. Having a different description meta tag for each page helps both users and search engine, especially in searches where users may bring up multiple pages on your domain.
5. What is a Meta Tag?
 Meta tag is a special HTML tag that provides information about your page. Meta tags do not affect how your page is displayed but provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content.
6. How can one improve the structure of a website?
 Your page’s URL must have relevant words to what your website is about. Also, your URL must also be simple and understandable. URL provides users and search engines to what your site is about if it contains more relevant words.
7. How can a webmaster Optimize Content?
8. Why should a webmaster offer quality content and services
 It is because users know good content when they see it and will likely want to direct others to use it. Good content and services will help build your site’s reputation with both users and Google.
9. What is an anchor text? How can it improve your SEO?
 Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag  <a href=”…”></a>. It helps improve your SEO because it tells users and search engines about the page you’re linking to. The better your anchor text is, the easier it is for users to navigate and for search engines to understand what the page you’re linking to is about.
10. How can a webmaster Optimize the use of images?
 The webmaster can make use of the “alt” attribute of images so that when a user loads your page that doesn’t support images, a text appears instead of the image and provides information about the picture. Also, instead of having image files spread out in numerous directories and subdirectories across the domain, the webmaster should consider consolidating his/her images into a single directory. The webmaster should also use image filetypes that are most supported by browsers (JPEG, GIF, PNG, and BMP)
11. Why are headings tags important when dealing with crawlers?
 Heading tags are important because it emphasizes the text on your page when the users search a word in the search engine / crawler. It is an important component for catching the users’ eyes.
12. How can you make effective use of robots.txt
 The file robots.txt allows/disallows search engines whether they can access a page and therefore crawl parts of your site. We can make use of robots.txt when you think some of your pages might not be helpful to users because robots.txt prevent the search engine from letting users open and see the contents of your page.
13. Why should you be aware of rel=”nofollow” for links?
 It is because setting the value of the “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed or pass your page’s reputation to the pages linked to. This can be useful if your site has a blog with public commenting turned on because links within those comments could pass your reputation to pages that you may not be comfortable vouching for.
14. How does one SEO for Mobile Phones?
 Webmasters can SEO for Mobile Phones by configuring mobile sites so that they can be indexed accurately. They should verify that their mobile site is indexed by Google by creating a Mobile Stamp and submit it to Google to inform them about the site’s existence. Also, some mobile sites refuse access to anything but mobile phones, making it impossible for googlebot to access the site, and therefore making the site unsearchable. In order for their sites to be crawled, Webmasters should allow any User-agent including “Googlebot-Mobile” to access their site.
15. How does one notify Google of mobile sites?
 By submitting a Mobile stamp to google using Google Webmasters Tools.
16. How does one promote their website in the right ways?
 Webmasters can promote their sites through advertising on your blog to let other bloggers know about your site. They can also put their site’s URL on business cards, letterhead, posters, etc. Also, if they’re advertising a local business, they should add their information on Google places to help reach customers on Google Maps and web search. Social Media sites are also a good way to interact with your business’ customers.
17. What are some free webmaster tools?
 Google’s Webmaster Tools, Yahoo! Site Explorer, and Bing Webmaster Tools are some free webmaster tools.